Claiming Your Google Local Listing
Matt McGee – Claiming is the right thing to do, but building out your profile with great information is what helps rankings.
"Claiming is the right thing to do, but building out your profile with great information is what helps rankings."
–Matt McGee
Tom Crandall – Claiming or creating listing(s) in Google Places does two things. First, it tells the search engines that they have the most accurate and up-to-date information about a business location. Second, it gives the business owner an opportunity to out-rank competitors by optimizing their business listing for targeted keyword sets and geographic areas.
Mary Bowling – One of the most important factors in ranking, although unclaimed listings can and do rank well due to other factors. In addition, you should claim your listing so that you can control much of what searchers see about your business, rather than letting others control it.
Why Is Yelp Important?
If you own a restaurant or other type of business location, another important task to do after claiming your locations on Google Local Business is to claim them on Yelp. While my research is based on work in the restaurant industry, it is applicable to any business with a physical location that is visited by either retail or business customers.
Yelp is important because it is emerging as the leading consumer review site for many types of businesses and it currently receives high priority from the Google Search Engine results
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